These contestants had one of the most compelling pitch and was promised funding on national television but hasn’t received a single money from Shark. Let’s look at the Shark Tank India timeline to understand how these Sharks look to blackout from their agreement, June to July is the period when Sony is accepting registrations for Shark Tank. For example, The Shark Tank S3 registrations are live now. – August to November is when the actual physical pitches take place from the filtered lot. – B/w Dec to Jan the Sony team wrap up their post-production and get Shark Tank ready to air Now if a start-up was promised funding b/w Aug to Nov, they should receive their funding within 2 months because the due diligence and the legal proceedings don’t go longer than that. But the Sharks deliberately wait longer for the show to air and see how well the “Shark Tank Effect” worked on the start-ups, the Sharks gauge their website traffic and sales after the show is aired and also monitor if other investors are looking to make an offer, The start-ups that don’t respond too well when the show is aired, they’re made to move around in circles so they can further delay the investment and eventually try to get out of the agreement. Because of this situation, they don’t even get funding from other investors. You know, Shark Tank is more benefiting the Sharks and Sony network, they’re looking to dramatize the entrepreneurial activities to gain traction and TRP which in-turn helps the Sharks to gain social recognition and push their own brand.
– Look at Lenskart founder, Piyush Bansal, he’s gained enough recognition that he’s on his own TV commercial along with Karan Johar.
– The ex-shark Ashneer Grover was able to stir the pot enough and get into controversies, and when he launched his book, it recorded astounding sales. He is also in the ads of CrickPe.
– Anupam Mittal and Aman Gupta, co-founder of boAt have gained massive recognition, just go and check their Instagram, they’re doing conferences, podcasts and attending red-carpet events.
-Shark Tank India was a success because of the aspiring entrepreneurs on the show but instead of benefiting them more, the show has elevated the Sharks and Sony’s TRP.